Article Marketing Tips
Article marketing, A.K.A article distribution, A.K.A. article directory submission is a popular website marketing strategy. While thousands of website owners perform this SEM tactic themselves on a daily basis, seemingly as many online business owners hire a company or freelancer to submit articles to popular web directories for them. This search engine marketing (SEM) strategy is highly-regarded in many circles as an effective website promotion tactic, and it can be, provided the article submissions are performed properly and the person who is submitting the articles has a solid understanding of how to get the most out of article directory distribution.
Improving Your Search Engine Rankings
If you’re running a for-profit website, your goals are probably similar to those of just about every other website owner on the planet — you want better search engine rankings. First-page search engine placement leads to free website visitors, and website visitors, if they are targeted and you have a good offer, lead to sales and profit. Because making money online is one of the end-result goals for so many websites and the owners behind them, there is a lot of competition online. And, because increased competition means that it’s harder for you to grab the coveted first-page placement in search engines like Google, Yahoo, and Bing… you need a solid plan that will take you from where you are today to where you want to be tomorrow.
Why Link Building Matters
When you’re running a commercial website, and you start thinking about ways to market that website, you’ll likely hear a thing or two about ‘link building’. Because there is so much information out there online about this topic, and quite honestly — there is a lot of contradictory information online about this topic — our goal here is to simplify the premise of this marketing strategy and give you the bare-bones basics on why this marketing tactic is so necessary in this day in age.
Meta Keywords Tag: Worthless for Google
Google finally confirmed what even moderately-savvy website owners have known for years: the Meta Keywords tag holds no value in Google’s search rankings. This little tidbit of information has been the subject of much debate for years, and while many website owners have come around to the truth, this search engine optimization (SEO) fallacy is still a dominant force, even amongst some self-proclaimed professional SEO companies.