When you’re running a commercial website, and you start thinking about ways to market that website, you’ll likely hear a thing or two about ‘link building’. Because there is so much information out there online about this topic, and quite honestly — there is a lot of contradictory information online about this topic — our goal here is to simplify the premise of this marketing strategy and give you the bare-bones basics on why this marketing tactic is so necessary in this day in age.
What is link building?
In order for you to understand what link building can do for your website, you first need to understand what a ‘link’ is, and what ‘building a link’ means. Now, you probably know what a link is — This is a link that points to our home page. A link is a reference on a web page that takes you to another web page, in simple terms. Link building, then, is the act of getting other websites to create links, or references, that lead to your website when they are clicked on or ‘followed’ by search engine robots.
Understanding Anchor Text
One other important piece of information you need before you can understand the true value of building links is the term ‘anchor text’. Anchor text is the text used in a link to represent your website. Examples of anchor text are as follows:
Link: http://www.google.com
Anchor Text: http://www.google.comLink: Google
Anchor Text: GoogleLink: Google Search Engine
Anchor Text: Google Search Engine
While all of the above links lead to http://www.google.com, the words used to describe those links is called anchor text.
What link building does for your website
Search engine optimization (SEO) blogs and webmaster forums are rampant with posts about the benefits of link building, but typically, these posts only present a partial picture of what link building can really do for your website. Really, link building benefits are substantial and offer far more than many website owners realize.
Here are a few of the more significant benefits that link building offers to website owners:
As you can see, building links for your website holds a great deal of value, and the benefits are far greater than simple search engine optimization.
Why link building matters today
These days, there is a lot of competition online. In fact, even the super-small niche markets of yesteryear are becoming more and more crowded as more people work to set up shop on the internet in hopes of expanding their offline businesses and starting new, standalone online businesses.
If your business has a market of buyers, there’s a good chance that you have competition online. And, if you have competition online, you can bet your bottom dollar that some of those competitors are building links to promote their online businesses. So, link building is not only necessary for you to boost the visibility of your website online, but to remain competitive in this increasingly competitive online marketplace.
Increase your rankings and visibility with effective link building
We offer a number of different marketing packages and link building services to help you meet your website’s rankings and visibility needs. Because link building is such a vital part of your website’s overall viability, it’s important that you consult with professionals, like our link building experts here at My Site Rankings, to help you draw up a marketing plan that will produce the results that you are looking for without crushing your marketing budget.
When you’re ready to discuss your link building needs, send us an email or request a quote to see how we can help you achieve your website’s marketing goals.
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